Procentricity is a focused consultancy business that helps businesses of all sizes to achieve growth by developing great products for its markets.

We do this primarily by looking at the decision cycle from strategy formulation leading up to a commitment to develop new products through to the development process itself.

Our philosophy is that product development is not an activity or function, it is an all inclusive organisational process that starts with a well determined idea and finishes with a new product capability.

Procentricity's tools can be applied to just about any business whether service or manufacturing based. All businesses have products - it's just a question of perceiving and managing them as such.